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Aydogan Web Agency

Do I Need a Website?

If your business has been very successful without a website, you may be wondering: Do I need a website for my business? What's the point if my business is already successful without one?

The short answer is, there's never been a better or more important time to invest in a website for your business. A website offers various advantages for your business, even on a small scale, and many of these advantages compound over time, much like the internet itself.

Do I Need a Website?

Not convinced yet? We've compiled the top ten advantages your business can gain from even a simple website.

The Top Ten Reasons Why Your Business Needs a Website

 

1-) A website makes you look professional.

82% of today's consumers consider a website to make a business more trustworthy than those with only social media profiles. Your website is also an excellent platform to showcase any professional certifications or awards your business has received.

Moreover, having your own website allows you to create a branded email address (such as volkan@aydoganajans.com.tr). It adds a level of professionalism to all your correspondence, especially if you've been using a personal email address for business so far. Additionally, some email marketing tools no longer allow users to send emails from personal addresses. This means that if you want to leverage the power of email marketing, you'll need a business email account.

2-) Your website can attract new customers through Google.

You may be content with the current size of your business, but every company experiences customer turnover. To sustain continuous success, you need to attract new customers, and one of the best ways to do that is to make yourself more visible on Google. While social media networks are indexed by Google and social media posts can be found through search engines, a website provides access to many more tools and strategies for Search Engine Optimization (SEO). SEO is the key to ensuring your business appears on the front page of Google.

The term 'Search Engine Optimization' may sound intimidating, but it's quite straightforward in practice. You enter words and phrases related to your business into a keyword research tool, find out which ones receive the most traffic on Google, and then create your content around these keyword phrases. As a rule of thumb, each piece of content should focus on a different keyword, so as your content library grows, your site can rank for more keywords.

3-) You can clearly showcase your products and services.

By displaying high-quality photos on your website, you can show potential customers what they will get when they work with you. You can also use your website design, along with standout images, to give people an idea of what it feels like to be at your establishment.

Another thing you can do is publish important information about your products and services on your website to ensure you attract the right customers. For example, if you run a restaurant, you may want to mark any items on your menu that are gluten-free. This way, people with conditions like Celiac disease or other conditions that make gluten harmful know they can eat at your establishment.

4-) You can prominently display your best reviews and feedback on your website.

Showing your best reviews or testimonials prominently on your website is a great way to build social proof. It can also help showcase your personal customer references.

If your business has been featured in newspapers or articles on popular local blogs, you can also add and publish them.

Publishing your best reviews on your website also serves a secondary purpose of creating a permanent archive. This means that even if third-party review sites were to close at some point in the future, you would still have access to your best reviews.

5-) A website can encourage potential customers to contact you.

A website is a great place to make your contact information easily accessible to potential customers. You can publish your contact information in a header or footer that appears on every page.

Modern website builders also make it easy to create a contact form that can protect your business email from spam. A contact form on your website also helps potential customers reach you quickly.

6-) You can integrate your website with Google Maps so people can find you more easily.

A website allows you to embed maps directly into your content. Having an embedded map makes it easier for people who may not spend a lot of time in your area to find your business. This is especially great if you host events because it can attract people who wouldn't normally spend time in the neighborhood where your business is located.

7-) Your website establishes your presence in your industry.

As of 2021, 41% of small businesses have websites, and 81% of customers research online before making a purchase. In other words, if your competitors are online and you're not, those competitors will gain the first interactions with customers. Creating a website provides you with a space to share what your business is about, establish your role in the industry, and connect with the customers who need what you offer.

8-) Creating and managing a website is not as daunting as you might think anymore.

Modern website builders like WordPress and Wix make it easy to create an attractive, mobile-friendly site without any coding knowledge, although they may still require at least some basic level of understanding. However, modern web design agencies like Aydoğan Ajans can create simple-to-use admin panels for you, allowing you to change the content without any coding knowledge after shaping your website entirely according to your desires.

In other words, creating a functional, aesthetically pleasing website has never been easier.

9-) A website guarantees your success in the long run.

As of January 2021, approximately 4.66 billion people (59.5% of the world's population) have used the internet. This number is even higher in many countries. For example, in the United States, over 90% of people are online. Without a website, your business becomes invisible to these people. As we move further into the digital age, if you don't invest in a website, your business will become invisible to everyone. Therefore, to remain competitive in this increasingly digital world, it's essential for your business to be online.

10-) You can achieve all these benefits without spending a fortune.

Creating a website is not only easier than before but also more affordable. If you're willing to have a simple, non-technical promotional website, you can own a website for an average cost of 4.000 - 5.000 Turkish Lira and increase your business revenue.

Do I Need a Website for My Business?

Hopefully, by now you've realized that the question isn't "Do I Need a Website for My Business?" but rather "Can I Afford Not to Have a Website in the Digital Age?" And the answer, if you want to continue growing in the long run, is no. Nowadays, it's extremely difficult for your business to survive without a website. Your customers are online, your competitors are online, and if you're not there for your customers, your competitors and customers will leave you behind.

“Lastly, if you're ready to get started, we're here at Aydoğan Ajans to create a professional website for your business. You can take the first step by contacting us.





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