1. Keyword Research

Keyword research is the cornerstone of SEO. Understanding which terms users are using in search engines helps you define your content strategy.

Keyword Tools: You can use tools like Google Keyword Planner, Ahrefs, SEMrush, and Ubersuggest to get keyword suggestions and analyze competition levels.
Keyword Groups: Group similar keywords together. This provides a more comprehensive approach when optimizing your content.
Search Intent: Understanding users' search intents (information seeking, product purchasing, etc.) is an important factor in defining your goals. Therefore, you should create content with search intent in mind.

2. Technical SEO

The technical structure of your website is a critical factor that affects your ranking.

Site Speed: Google prioritizes user experience, and site speed is a key factor in that. To improve your site speed, consider the following:

• - Optimize your images (reduce their sizes).
• - Remove plugins that are not necessary.
• - Speed up your content by using a CDN (Content Delivery Network).

Mobile Compatibility: Ensure your website displays correctly on mobile devices with responsive design. You can test your mobile compatibility using Google’s Mobile-Friendly Test tool.
SSL Certificate: Providing a secure connection with HTTPS enhances user security and is viewed positively by search engines.
XML Sitemap: Create an XML sitemap to help search engines crawl your site more effectively, and submit it to Google Search Console.

3. A New Website

If your website is newly established, it may take some time for Google to index it. This process can take several weeks.

Indexing: Use Google Search Console to check whether your site is indexed. If it is not indexed, you can speed up the process by submitting a sitemap.
Crawling: Make sure there are no technical issues that could prevent Google's crawlers from accessing your site.

4. Content Quality.

High-quality content is one of the most important ways to achieve higher rankings in search engines. Google aims to provide users with the most relevant and high-quality results when they search. If your content is not sufficiently high quality, your ranking may be negatively impacted.

Original Content: Instead of copying content from other sources, you should create your own unique and informative content.
Content Length: Longer and more in-depth content generally ranks better. You should present the information users are looking for comprehensively.
Targeted Content: Create content aimed at a specific user group to meet their needs. For example, you can create guides, frequently asked questions, or product comparisons based on your area of expertise.
Content Variety: Creating a variety of content types, such as blog posts, infographics, videos, and podcasts, allows you to address different user needs.
Long-Form Content: Long and detailed content (1,500-2,500 words) generally ranks better. This is because long content typically provides more information and contains more keywords.
SEO-Friendly Titles and Headings: Title tags (H1, H2, H3) and meta descriptions inform both users and search engines by incorporating keywords.

5. Link Deficiency

The links you receive from other websites inform Google about your site's credibility. If you don't acquire enough backlinks, your ranking may be negatively affected.

Creating Quality Content: Produce engaging and shareable content to encourage other sites to reference you.
Guest Posting: Gain backlinks by guest posting on relevant blogs. This will help increase your site's authority.

6. User Experience (UX)

Google considers and evaluates user experience as an important ranking factor. Data such as how long visitors stay on your site and bounce rates can affect your ranking.

Easy Navigation: Create a simple and understandable menu structure. It is important for users to quickly access the information they are looking for.
Low Bounce Rate: Create quality and engaging content to encourage users to stay longer on your site. Enrich your content to capture users' interest.
User Feedback: Listen to your users' experiences. Use surveys or feedback forms to learn how your site can be improved.

7. Local SEO Deficiencies

If you are a local business, it is important to implement local SEO strategies.

Google My Business: By registering your business on Google My Business, you can increase your visibility in local searches. Make sure to fill out your information completely and accurately.
Local Keywords: You can target users in your area by using local keywords in your content.
Local Content: Create content related to local events, news, or community topics to attract the attention of local users.

8. High Competition

In some industries, competition is quite intense. If your competitors have a strong SEO strategy, your rankings may be affected.

Competitor Analysis: Analyze which keywords your competitors are ranking for and which content is receiving the most traffic. This information can help you develop your own strategy.

9. Social Media and Digital Marketing

Your social media presence can enhance the visibility of your website. However, if your social media posts are not effective enough, this can negatively impact your ranking. Social media is a powerful platform for promoting your content and reaching a wider audience.

Content Sharing: Share the content you create on social media platforms to reach more people. Encourage users to share your content.
Engagement: Interact with your followers on social media platforms. Respond to comments, ask questions, and involve your users.
Competitive Analysis: Analyze how your competitors share content and engage on social media to improve your own strategies.

10. Advertising with Google Ads

Google Ads is an effective method to increase visibility on search engine results pages (SERP).

Targeted Ads: You can reach specific audiences using Google Ads with targeted keywords. This is especially effective when promoting a new product or service. 
Budget Control: It offers the ability to advertise within a specific budget, allowing you to keep your spending under control and perform ROI (Return on Investment) analyses. 
Quick Visibility: Organic SEO can be a time-consuming process. With Google Ads, you can gain immediate visibility and quickly drive traffic to your website. 
Performance Analysis: Google Ads provides analytical tools to monitor the performance of your campaigns. You can determine which ads perform better and refine your strategy accordingly.

11. Continuous Monitoring and Optimization

SEO is an ongoing process, and you need to update your strategies over time.

Analytics Tools: Regularly monitor your site's performance using tools like Google Analytics and Google Search Console.
Regular Updates: Keep your content up to date. Refresh old content and add current information.

Conclusion

Ranking on the first page of Google is a process that requires patience and ongoing effort. By considering factors such as keyword research, quality content production, technical SEO, backlink strategies, and user experience, you can improve your rankings and make it easier for customers to find you. Additionally, creating targeted advertising campaigns with Google Ads can provide quick visibility. Since SEO and digital marketing are constantly evolving fields, keeping up with trends and updating your strategies is crucial for your success. With a successful SEO and advertising strategy, you can enhance your visibility in the digital world and grow your business.